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05 Nov 19

HOW TO DIFFERENTIATE CUSTOMER SUCCESS FROM CUSTOMER SUPPORT

How to Differentiate Customer Success From Customer Support IN SALESFORCE OHANA, CUSTOMER SUCCESS, CUSTOMER EXPERIENCE What’s the best customer support experience you’ve ever had? Whether your interaction took place on the phone, via email, in person, or using social media, you’re likely to recall the experience as easy, fast, responsive, personalized, empathetic, or even effortless. Ultimately, the best support experiences result in
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05 Nov 19

HOW TO USE CRM AS THE FOUNDATION FOR CUSTOMER-CENTRIC DIGITAL EXPERIENCES

How to Use CRM as the Foundation for Customer-Centric Digital Experiences IN MARKETING, COMMUNITY CLOUD, COMMERCE Did you know that 80% of customers say the experience a company provides is as important as its products or services? The good news is digital leaders are investing in better experiences. But where can those leaders find the data required to increase personalization
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